Marketing Manager

Nisbets have an exciting opportunity for a Marketing manager to join the team!

As a Marketing Manager at Nisbets you will be responsible for the planning and integration of multi-channel marketing campaigns. The ideal candidate will be the customer advocate in marketing activities, ensuring that our content and channel communications are relevant, dynamic and timely. They will lead a ‘virtual’ campaign team across core functions, to ensure that campaigns are insight-driven and data-led and are fully briefed and communicated to relevant stakeholders. They will build and manage a robust test plan, reviewing measurement and campaign learnings, ensuring that key findings are incorporated into the continual improvements of the campaigns.

Key Accountabilities

• Develop the Nisbets proposition for our customers, with a view to grow brand loyalty and drive an increase in customer value across all channels
• Work closely with the wider business, coordinating cross-functionally to ensure we achieve our growth objectives through the proposition development programmes
• Create data driven marketing strategies to maximise customer value
• Work reactively in conjunction with the web and e-commerce teams to maximise web trading opportunities.
• Brief and share robust measurement of all programmes and proposition development activity in conjunction with the Customer Insights business function.
• Work closely with the marketing and customer communications teams to ensure an integrated marketing approach.
• Ensure a clear process is in place for raising awareness of all plans, strategies, tests and campaigns across multiple business functions
• Reporting to the Global Head of Customer Communications and deputising for them when required

Capabilities, Skills and Experience Required

• Extensive practical experience in marketing or relevant marketing qualifications
• Previous customer proposition and comprehensive multi-channel marketing experience is essential
• Experience managing loyalty programmes is desirable
• Excellent communication skills
• Project management skills
• Strategic mind-set
• Ability to prioritise/good time management
• Experience of cross-functional working
• Line management experience

Leadership Skills

• Perform through collaboration
• Ambitious and Accountable
• Engaging for Impact
• Leading Effective Change
• Developing Talent