Local Marketing Manager

The purpose

PureGym, have ambitious plans for strong growth as they embark in a large expansion. This role will play a pivotal part in the process as the person will be responsible for driving awareness through marketing in local areas for new gym openings to achieve membership/sales targets. The role presents an exciting opportunity for a person to gain great off-line and digital experience

The Team

Pure Gym is the No.1 gym operator in the UK and the 2nd largest gym operator in Europe. Our mission is to bring high quality, affordable fitness to everyone, everywhere.

With over 600 gyms in Europe, the PureGym brand is going from strength to strength on its growth journey, and this role presents an exciting opportunity to join the Marketing team and lead the way.

The role

• Accountable for  delivering marketing plans for new gym openings ensuring objectives are successfully met
• Activation of in-club comms, POS and media plans for new gyms
• Develop and implement localised marketing strategies for new gyms to ensure the sites hit sales / revenue targets
• Share best practice for new opening campaigns with the wider Local Marketing team to review if they can be implemented in other areas
• Write media briefs, manage media agency and book Local Marketing campaigns
• Working closely with our in-house studio on all artwork needed. Briefing and proofreading all artwork templates with the support of the coordinators
• Manage relationship with media agency and print management company
• Looking at continued innovation in our campaigns and keeping track of competitor new opening marketing campaigns
• Budget tracking & Invoice management – ensure local documents are maintained and costs controlled
• Ensure brand consistency/ messaging across all local campaigns
• Support the coordinators on planning and implementing the marketing campaigns
• Evaluate Local Marketing campaigns for new club openings and implement a live dashboard reporting tool- tracking sales and identifying under/over performing sites requiring additional/reduced marketing budget
• Develop ongoing improvement through continual test and learn and take lessons into all new site openings
• Weekly performance reporting to wider team
• Work closely with the property/design team to manage and maintain external signage brand guidelines
• Ensure price changes are managed and implemented with internal teams
• Responsible for updating creative refreshes for new openings and implementing them on the auto artwork system
• Work closely with the new openings sales team to look at areas to improve and support
• Additional tasks maybe required including providing support to the wider marketing team

The person

• 3 years experience in a management role in local marketing or marketing within retail, hospitality or the fitness industry is preferable but not necessary
• Has good knowledge of off-line and digital media
• Excellent communication skills with proven experience in effectively building strong working relationships across marketing and other areas of a business
• Has the ability to manage numerous projects in a fast paced environment, with the proven ability to work well under pressure and under tight deadlines
• Strong planning skills but has the ability to react quickly to changes that may be required
• Has great time management and organisational skills, including good attention to detail
• Is resilient and passionate about their role
• Proven experience delivering large-scale projects from start to finish
• Is a trouble shooter and has a solution orientated approach
• Takes ownership for performance and ensures that all targets are met
• Has flexibility and ability to travel to gyms across the UK throughout the year

The Benefits

• Gym membership for you + 1
• Hybrid working
• A truly flexible working culture
• Personal private healthcare
• Life insurance
• Company pension contribution
• Holiday purchase scheme up to an additional week.
• Great Learning & Development Resources
• Enhanced maternity pay

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Join us on our mission to inspire a healthier nation.