Regional Sales Manager

Mitre Linen are looking for a results-driven Regional Sales Manager to oversee the South East Territory. This key role will focus on driving new business development, managing and growing a diverse client base, and executing strategies to expand market share in the region. The ideal candidate will possess excellent communication skills, a strong customer service mindset, and have a very flexible attitude to business. 

This is a great opportunity for someone looking for career development in a B2B environment and really gain sales experience in the hospitality sector, the role will involve B2B selling soft furnishings and bedding to our national group businesses.

The ideal candidate will be near to London / South East England.

Annual Salary up to £40,000

Key Responsibilities

• Business Development:

• Identify and develop new business opportunities within the South East Territory through prospecting, lead generation, and networking.
• Build and implement effective sales strategies to increase revenue and market share in the region.
• Establish strong relationships with key decision-makers at potential customer organizations, focusing on their specific needs and aligning solutions accordingly.
• Drive initiatives to win new clients, expand service offerings, and increase sales volumes within the region.

• Territory & Account Management:

• Manage and nurture existing client relationships, ensuring high levels of customer satisfaction and retention across the South East Territory.
• Develop and execute account plans for existing clients, identifying opportunities for growth, renewals, and upselling.
• Act as the main point of contact for key customers, addressing issues, ensuring timely delivery of products and services, and coordinating with other teams as needed.
• Organize and prioritize the sales territory to maximize results through strategic planning, regular customer visits, and tailored solutions.
• Collaborate with cross-functional teams (marketing, operations, product development) to execute sales initiatives and ensure seamless customer experiences.
• Coordinate and participate in product demonstrations, client meetings, and trade shows to promote brand visibility and sales opportunities.
• Track progress on sales targets and KPIs, reporting regularly to senior management and adjusting strategies as necessary to meet goals.

Experience/Skills

• some experience in sales support, account management, or any customer service driven role, and a desire to learn
• Strong communication and interpersonal skills with a focus on customer service and relationship-building.
• Ability to work independently and as part of a team.
• Strong organizational skills with the ability to manage multiple accounts and competing priorities.
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word)
• Analytical mindset with the ability to identify trends, risks, and opportunities in client accounts.

Other Requirements

• Willingness to travel within the South East Territory as required.
• Self-motivated, goal-oriented, and results-driven with a passion for achieving targets.
• Willingness to be hands on – a large part of this role requires measuring windows for curtains and recording the data accurately, for example on new hotel development building site.

About Mitre Linen

Mitre Linen has been a wholly owned subsidiary of Nisbets Ltd since 2016, and is known as one of the premier suppliers of bedding, towels and soft furnishings to the hospitality industry - serving hotels, leisure resorts, care homes, laundries and other service-oriented sectors across the UK.  

Founded in London in 1946, Mitre started as a supplier of bed linens and towels to hotels, with a focus on quality, durability, and practicality. This focus on the needs of the hospitality industry set it apart early on, as there was little available in the market that was designed specifically for the wear and tear experienced in hotel environments.

Over the decades, Mitre expanded its product offerings, gradually including a wider range of textiles such as table linens, bathrobes, and readymade and bespoke soft furnishings (curtains, cushions and bed throws ) tailored to the needs of individual clients. Its reputation for quality craftsmanship and customer service helped to foster long-term relationships with a variety of independent and national hospitality businesses. In 1955 Mitre was honoured to be awarded HM Queen Elizabeth II Royal warrant, for their work providing the Royal Household with bedding and towels.

As the textile industry and hospitality needs evolved, Mitre embraced innovation by incorporating sustainable practices and eco-friendly materials into its production process, emphasizing environmentally responsible manufacturing, aligning with the growing demand for sustainable products in the global market.

Today Mitre employs over 60 people, with a single site 60,000 sq. ft warehouse and call centre facility in Merthyr Tydfil, South Wales.  For over 75 years the company has remained committed to the highest standards of quality, sustainability, and customer service, and it continues to play a key role in shaping textile solutions for the hospitality industry.

In 2025 Mitre is very proud to announce we have been granted HM King Charles III Royal Warrant, which endorses our mission to deliver exceptional textile products that enhance the comfort and aesthetic appeal of hospitality businesses while maintaining a strong commitment to sustainability.

Ready to take the next step with us? Apply today.