Paid Media Manager

A bit about us  

At Gamma, we’re more than just a leader in Unified Communications as a Service (UCaaS) – we’re a dynamic, forward-thinking team revolutionizing the way businesses connect and communicate. We provide voice, data, and mobile solutions to businesses across the UK, Germany, Spain, and the Benelux region, and we’re expanding rapidly to bring digital automation and Gamma-powered services to SMEs through a growing network of channel partners. 

We move fast with a start-up mindset, but we have the stability of a leading European business. Our team thrives on collaboration, innovation, and the belief that diverse perspectives make us stronger. Join us, and you’ll have the opportunity to make an impact, grow your career, and be part of a company that celebrates inclusivity and fresh ideas. 

Who are we looking for? 

The Paid Media Manager would be responsible for managing all paid advertising campaigns across various digital platforms for Gamma UK, including strategies for Google Ads, Meta Ads, LinkedIn Ads, and potentially other channels, with the primary goal of maximising return on investment (ROI) by strategically allocating ad budgets and analysing campaign performance.  

What will you be doing day-to-day?  

• Paid campaign planning and execution: Developing and implementing paid media strategies aligned with overall marketing goals, including audience targeting, creative development, and budget allocation.
• Platform expertise: Proficient in managing ad campaigns across major platforms like Google ads, LinkedIn campaign manager, Meta Ads manager and more…
• Performance analysis: Monitoring campaign performance metrics like impressions, clicks, conversions, costs per acquisition (CPA), cost per lead, (CPL) and ROI to identify areas for optimisation and growth.
• A/B testing: Conducting experiments to test different ad variations, targeting options, and landing pages to optimise campaign performance.
• Conducting experiments to test different ad variations, targeting options, and landing pages to optimise campaign performance.
• Reporting and insights: Generating regular and timely reports to communicate campaign performance to stakeholders, including trends, key insights and actionable recommendations

What you’ll need: 

• Skilled in identifying performance gamps and implementing data driven solutions to improve marketing ROI.
• Ability to diagnose underperforming campaigns and swiftly adjust strategies
• Campaign management across the major platforms like Meta, LinkedIn campaign manager, Google ads.
• Proficiency in troubleshooting and resolving issues.
• Confident in making strategic decisions on budget allocation based on data insights and performance metrics.
• Ability to capitalise on opportunities and optimise campaign performance.
• Find ways to enhance campaign results and test innovative approaches in paid media to stay ahead of competitors.
• Demonstrate effective budget management
• Presentation skills as you will be expected to show line management data and insights.
• Strong ability to articulate paid ad strategies and results to both technical and non technical stakeholders.
• Collaborative approach to working with cross functional teams and external teams to achieve marketing goals.

What do we offer you?  

• At Gamma, we believe in work-life balance, which is why we offer 25 days of annual leave, plus an extra day off for your birthday. Giving back is important to us, so we also provide a volunteer day to support a charity that matters to you. 
• Family matters, too. With enhanced maternity and paternity pay and childcare vouchers, we’re here to support you as a parent and help you thrive in your career. 
• We care about your future, so our pension plan helps you save for the years ahead with contributions of 4.59% from Gamma, alongside your own contributions. 
• Your well-being is our priority. We offer group income protection and life assurance (four times your salary) to ensure peace of mind for you and your loved ones. 
• We want you to share in our success. That’s why we offer tax-efficient share save and share incentive plans, giving you the opportunity to benefit from Gamma’s growth. 
• We’re committed to health, both physical and mental, and provide private medical insurance through Vitality, which extends to your immediate family. 
• And, because we care about the environment, we offer an Electric Vehicle scheme through Octopus and a Cycle to Work scheme, making it easier to get around sustainably.  

A few things to note  

• Unfortunately, we can't offer visa sponsorship or relocation support for this role. 
• This role is hybrid from our Manchester office. 
• If you feel you could be a good fit for Gamma but do not think that you meet all the requirements, we still encourage you to apply as you could be the person that we are looking for!  

Gamma is an equal-opportunity employer. We care about inclusion and believe in having diverse teams where everyone can be their true authentic selves. We value each person and their range of backgrounds and actively encourage people from underrepresented backgrounds to apply.  

We don't discriminate based on any protected characteristics e.g., race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability, or age. We are a family-friendly employer with a culture based on trust, autonomy, and flexibility to help you create a work-life balance and enjoy working here at Gamma.  

For recruitment agencies – we have a network of fantastic partners that support us in our hiring from time to time. We‘re not looking to increase that network currently, so please don’t send speculative CVs.